Public health · 2020 to 2021
Stop Covid Cameroon.
Alongside the Ministry of Health, Johns Hopkins University and Breakthrough Action: raising awareness, without giving in to fear.
- Campaign
- Stop Covid Cameroon
- Partners
- Ministry of Health, Johns Hopkins University, Breakthrough Action
- Period
- 2020 to 2021
- Crafts
- Strategy, digital and social media
The context
In 2020, a whole country had to be told about Covid-19. The brief fitted in one sentence: raise awareness, without giving in to fear.
What we did
A digital behaviour change strategy. Content in French, English and Camfranglais, shared by health micro-influencers.
What we take away
Communication can change lives, not just brands.
Campaign logo: Stop Covid Cameroon. Illustration: the mystiQ house film, mystiK Studio.
Let’s talk
Let’s grab a coffee.
Tell us about your project. We listen first, really listen. Then we tell you honestly what is possible, within your timeline and your budget. The rest we build together.
maison@agencemystiQ.comDouala (Kotto), Cameroon