Our films, our images, our stories.
360 communications agency · Douala We treat your project as if it could save the world.
Because to you, this project is the world. So we start by listening to it. Then we take it on, from strategy to the event, all the way through.
What we believe
A brand people understand is a brand people choose.
Your customers don’t just buy a product from you. They choose someone who understands them. Someone who talks like them, laughs at the same things, and respects what matters to them.
A good campaign isn’t born in front of a screen. It is born over a coffee, at the market, in a taxi, in the family WhatsApp group. Where your audiences really live. That is where we go first.
Africa doesn’t need dressing up to move people. Real, contemporary, proud of its codes: that is how it touches people. No folklore. No apologies.
12years in the field, since 2014
9crafts, from strategy to events
3countries we work in: Cameroon, Benin and Congo
And we believe a project should be carried all the way. Even when it is hard. Especially when it is hard.
Discover our storyFrom the Q to the Ks
One house, three Kases, a single door.
With us, as in a family compound, the house never stands alone. Around mystiQ, three Kases: mystiK Studio makes our films and our stories, mystiK Music develops talent between Africa and the United States, mystiK Campus is dedicated to training. You only have one door to open.
A talent label between Africa and the United States.
For training and transforming people and teams.
The 360 communications agency and the parent house.
IA Connect Africa
The pan-African forum on artificial intelligence. First gathering in Cotonou, in 2027.
Our work
What we have built with them.
A fashion house unveiling its collection. A phone brand helping its customers spot the real thing. A fintech speaking to entrepreneurs. Each time, people who believed in it, and us by their side.
SANAA CollectionSIGNARE campaign and overall communications, 2026
- Digital
- Creative
- Production
Samsung Mobile CameroonReal Galaxy creator kit and Samsung Care+ poster, 2026
- Media and influence
- Creative
MacrotechCorporate brochure and business line sheets, 2026
- Identity and design
YellowStrategy, brand and campaign, 2022 to 2023
- Strategy
- Creative
- Digital
Ease TravelLaunch of Ease Flight, 2022
- Creative
- Digital
Kayou Jazz ClubPress relations, launch of Rebirth, 2024
- Press relations
Jangolo FarmTraining and brand storytelling, 2022 to 2023
- Training
- Strategy
Maison YOKKBrand book and communications plan 2021
- Strategy
- Identity and design
Our crafts
Nine crafts. One point of contact.
Everything your communications need, under one roof and one contract. No more getting five suppliers who never talk to each other to work together. That is our job.
Our method: cultural intelligence
Before we speak to your audiences, we learn their language.
The scholarly term is cultural intelligence. The idea itself fits in one story. Three panels, a Friday, and a lesson we have never forgotten.
That is why, before creating anything, we go out to meet your audiences: their words, their codes, their rituals. Only then do we decide, create and measure.
- 1The coffeeYou tell us about your project, your ambitions, your constraints, your budget. We listen.
- 2UnderstandWe go out to meet your audiences: fieldwork, interviews, online conversations, research.
- 3DecideA clear direction: one message, priorities, a timeline.
- 4Create and distributeIdeas, content, media, press, events. mystiK Studio produces.
- 5Measure and pass onAn honest review against the goals we set together, and teams ready to carry on.
Read the article: cultural intelligence, according to mystiQ
Why it matters
Communication can change lives, not just brands.
In 2020, a whole country had to be told about Covid-19 without spreading panic. With Stop Covid Cameroon, alongside the Ministry of Health, Johns Hopkins University and Breakthrough Action, the brief fitted in one sentence: wake people up, without giving in to fear. Some assignments remind us how much our work can matter.
Discover the Stop Covid Cameroon campaignThe SIGNARE campaign · SANAA Collection
A piece has a story before it has a price.
For its autumn 2026 collection, SANAA Collection entrusted us with the launch of SIGNARE. We introduced each piece the way you introduce a person: by its name, its character, what it says about the woman who wears it.
The posts, piece by piece. The catalogue, “L’élégance était déjà un pouvoir” (Elegance was already power). The collection going live on sanaa-collection.com. And the NURU video, edited by mystiK Studio.
Discover the SIGNARE campaign
They trusted us
Brands, institutions, stories.
Logos remain the property of the brands shown. Before naming a client in public, we check that they agree.
Trends
What we see coming.
Our thinking on your audiences, brands and a changing Africa. Written in the field, signed by our founder.
Cultural intelligence, according to mystiQ
The term is scholarly, the idea is simple: before speaking to your audiences, learn their language. Why we made it our way of working, and what research says about it.
Afrobeats and brands: renting a face, or creating with the scene
In Brooklyn, Red Bull didn’t buy Asake’s image. It built a stage for his music. Two ways into the culture, and how to choose yours.
The African consumer and advertising: what they believe, what they reject
One figure keeps circulating: Africa supposedly likes advertising more than the rest of the world. It does not describe your audiences. What we really know, what we still don’t know, and what we do with it.
Receive Les Tendances mystiQ, our newsletter in French.
An article when we really have something to say, about your audiences, brands and a changing Africa. No advertising, no filler.
Let’s talk
Let’s grab a coffee.
Tell us about your project. We listen first, really listen. Then we tell you honestly what is possible, within your timeline and your budget. The rest we build together.
maison@agencemystiQ.comDouala (Kotto), Cameroon