Fintech · 2022 to 2023
Yellow.
A fintech that speaks to entrepreneurs, not across a counter. Strategy, brand guidelines and campaign, in a programme funded by the European Union.
- Client
- Yellow
- Sector
- Factoring for SMEs in the CEMAC zone
- Period
- 2022 to 2023
- Framework
- Programme funded by the European Union Emergency Trust Fund, through IPED
The context
Yellow offers factoring to SMEs in the CEMAC zone: a company sells its invoices to get paid sooner.
Our assignment ran from 2022 to 2023, in a programme funded by the European Union Emergency Trust Fund, through IPED.
What we did
The strategy, the brand guidelines and the roll-out of the brand, down to merchandise and a mock-up of a branch shopfront.
Videos, and a campaign for entrepreneurs: #WeStandForEntrepreneurs.
What we take away
A financial brand for SMEs has to speak like an entrepreneur, not like a bank counter: simple words, a colour you can see from a distance.
Brand and visuals: property of Yellow. The shopfront shown is a mock-up.
Let’s talk
Let’s grab a coffee.
Tell us about your project. We listen first, really listen. Then we tell you honestly what is possible, within your timeline and your budget. The rest we build together.