Media and influence · 2025 to 2026
Samsung, Real Galaxy.
In Cameroon, a phone sold as a Galaxy is not always one. With Real Galaxy, Samsung helps its customers recognise the real thing. We equipped the creators who carry that message.
- Client
- Samsung Mobile Cameroon
- Sector
- Mobile phones
- Period
- 2025 to 2026
- Crafts
- Media and influence, identity and design
The context
A phone sold as a Galaxy is not always one. In 2026, Samsung Mobile Cameroon launched Real Galaxy, an influence campaign to help buyers make sure they are buying the real thing.
What we did
We designed the campaign kit, shared by content creators: a “Buy the REAL Galaxy” carousel, a five-step card for checking your phone, and a “TRUE or FALSE” story quiz.
For Samsung Care+, we made a poster from product visuals supplied by the brand.
What we take away
On a matter of trust, the voice counts as much as the message. The kit gives creators formats they can make their own, a quiz, steps, a carousel: the advice comes through voices their audience already listens to.
Product visuals supplied by Samsung. Trademarks and visuals: property of Samsung Electronics.
Let’s talk
Let’s grab a coffee.
Tell us about your project. We listen first, really listen. Then we tell you honestly what is possible, within your timeline and your budget. The rest we build together.